VIRTUE FIRST.

For the thinker who has concluded after careful consideration that virtue is the only thing worth optimizing for.

THE SHIRT Bella + Canvas 3001 unisex tee — Airlume combed and ring-spun cotton, pre-shrunk, side-seamed, tear-away label. Soft, structured, and built to last.

THE PRINT Direct to garment printing — ink into the fiber, not on top of it. No cracking, no peeling. Sharp edges and clean text that holds up wash after wash.

THE FIT Unisex relaxed fit. True to size. See the size chart image for exact measurements. Size down for a fitted look, size up for an oversized fit.

AVAILABLE COLORS Ash, Athletic Heather, Deep Heather, Natural, Steel Blue

CARE Machine wash cold, inside out. Tumble dry low. Do not bleach. Do not iron directly on the print.

MADE TO ORDER Each shirt is printed specifically for you after your order is placed. Please allow 2-5 business days for production before shipping.